Philips – Matsushita
The maximum page length allowed is 1 page (format specifications: Times New Roman, 12-point font size, single-spaced, 1” margin all around). State the question number only for each one of your answers to the questions below:
1. Compare and contrast the strategies that enabled Philips and Matsushita to become market leaders.
2. What strategic transformations were Philips and Matsushita trying to accomplish? Why?
3. Why was changing strategy so difficult for the two companies?