Employee Engagement Proposal
Specifically, you are asked to assume you are an internal HR Manager within the organization (it can be your own organization or fictitious), and that you are proposing an employee engagement “pilot study” to the senior leaders in your organization. The proposal will consist of the following five sections:
Definition of employee engagement (in general).
A brief overview of the organization and why employee engagement initiatives are needed (be sure to include discussion of motivational theory).
The benefits of conducting an employee engagement intervention for your organization, including the potential return on investment (ROI) and other benefits of this initiative (Note: you should include at least two references from the class readings regarding the benefits/ROI of engaged employees).
Creation of an Employee Engagement Survey including both the questions as well as the procedure you used to create them. The survey should have 15 to 25 questions. There should be a rationale for the objective of each question.