Describe the various steps in public relations planning, and identify various public relations execution techniques for potential application in public relations plans.

Integrated Marketing – Discussion 8

Public relations manages the flow of information between brands and the public. Marketers continually look for alternative ways to build brands. With technology changing the way people communicate, brands have more opportunities to show their customers what the company offers and what it stands for.

Learning Outcomes
By the end of this module, you should be able to:
identify the various roles of public relations communications in achieving marketing and business objectives,
describe the various steps in public relations planning, and
identify various public relations execution techniques for potential application in public relations plans.