Discuss principles of strategic digital marketing and the role of digital and social media channels. Explain the role of digital marketing in the contemporary marketing environment.

Digital Marketing Campaign Plan on Gara Yara

1. Discuss principles of strategic digital marketing and the role of digital and social media channels.
2. Explain the role of digital marketing in the contemporary marketing environment.
3. Critically analyse and research digital marketing situations.
4. Apply marketing theory to create digital marketing solutions.
5. Digital communication and/or literacy.