Demand Forecasting for Domino Pizza at Melbourne, Australia Description:
Demand for supreme pizzas at Domino’s Pizza in a suburb of Melbourne in the last 12 days are as follows:
Day Demand
1 108
2 116
3 118
4 124
5 96
6 119
7 96
8 102
9 112
10 102
11 92
12 91
Questions:
Estimate demand for the next 4 days using a 4-day moving average as well as simple exponential smoothing with = 0.1. (4 marks)
Evaluate the MSE, MAD, MAPE, bias, and TS (i.e., the KPIs) in each case. Which of the two methods is better? Why? (3 marks)
Use Holt’s model to estimate the demand? Is it a better method? Why? (3 marks)