Identify the target customer in terms of age, gender, income, location, needs…etc. Have your customers’ needs changed over the years? Are all their needs fulfilled? Is there a gap between customers’ needs and market offerings?

ENTERTAINMENT/MOVIES

You are a top executive in your corporation. After careful consideration, you were selected to work on a project to use Management Information Systems (MIS) to change the way business is run.
1. History and Background (provide detailed information about the industry, past and present business model/practices, the industry’s strengths and weaknesses)
2. Target Customer (identify the target customer in terms of age, gender, income, location, needs…etc. Have your customers’ needs changed over the years? Are all their needs fulfilled? Is there a gap between customers’ needs and market offerings?)