What is your take on the sales promotion strategies used by Tim Hortons? What marketing and communications objectives do they meet? How does Tim Hortons integrate sales promotions with other components of the marketing communications mix?

Integrated Marketing Communication – Discussion 7

The purpose of this discussion is to reflect on your learning and to further your understanding of sales promotion and its role in the marketing mix by reviewing Tim Hortons’ RRoll Up the Rim To Win® campaign.

1. Review: Get Excited Canada: RRoll Up the Rim To Win® Is Back With New Prizes And More Ways To Play
   Review the press release provided and conduct your own online research to learn more about Tim Hortons and Roll Up the Rim.
2. Post your comments
   Now that you have reviewed Tim Hortons’ marketing of Roll Up the Rim, contribute meaningfully to the discussion by responding to the following questions:

• What is your take on the sales promotion strategies used by Tim Hortons?
• What marketing and communications objectives do they meet?
• How does Tim Hortons integrate sales promotions with other components of the marketing communications mix?