WHY is there hesitancy to adopt mobile banking solutions amongst seniors? WHAT solutions are currently in place by Westpac and what are competitors and other industries doing to address this problem?

FINDINGS / RESULTS

Project’s Problem Statement: “Our team has a vision to improve and increase the engagement with Westpac’s (bank) digital banking platforms amongst the Australian senior demographic(55+) through the implantations of a more functional AL–driven virtual

Task: To report the findings of your project. You may present the findings using visual elements (e.g., figures, tables, and diagrams).

Below is a Research Structure and Overview for you to follow:

1. WHO the senior demographic actually is?

2. WHY is there hesitancy to adopt mobile banking solutions amongst seniors?

3. WHAT solutions are currently in place by Westpac and what are competitors and other industries doing to address this problem?