Apply an evaluative approach to a range of business data, sources of information and appropriate methodologies in identifying drivers of innovation within a business and its environments.

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The assessment will require the students to identify an issue facing a specific firm/industry/market/operational or function (e.g. Accounting, HR, Marketing, Operations…) Apply creative and or innovation methodologies to the production of possible solutions, selection and planning for implementation identifying any potential issues that their solution may encounter and recommendations for overcoming these. These solutions can be process driven or product driven, physical, virtual or online and is open to new developments and markets that have not yet been identified or presently exist.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 1 Apply an evaluative approach to a range of business data, sources of information and appropriate methodologies in identifying drivers of innovation within a business and its environments.

LO 2 Analyse and illustrate how organisations can successfully plan, prepare and manage innovation and creative activities.

LO 3 Critically discuss the importance of organisational knowledge, knowledge transfer and cross functional co–operation in order to analyse and assess innovation capability and blockages.

LO 4 Actively engage in the identification of an innovative and/or creative solution for an identified business or organizational need.

LO 5 Conduct an innovation development audit appropriate for the introduction of the new product/service.