Collect, analyze and synthesize commercial and economic data relevant to the evaluation of ideas for entrepreneurship and innovation in in the tourism, hospitality and events industries.

Analysis of entrepreneur’s challenges in the future of hotel industry

Knowledge
1. Critically interpret theories of entrepreneurship and innovation and their relationship to the experience economy. (COI)

2. Demonstrate knowledge and critical understanding of entrepreneurship and innovation across a range of economic and business contexts in the tourism, hospitality and events industries. (COI) (IC)

3. Collect, analyze and synthesize commercial and economic data relevant to the evaluation of ideas for entrepreneurship and innovation in in the tourism, hospitality and events industries. (COI) (IC)

Subject-based practical skills

4. Analyze and evaluate strategies for entrepreneurship and innovation in the experience economy and/or destinations that contribute to inclusive and ethical business models (COI) (CI)

Skills for life and work (general skills)
5. To present a coherent analysis and critique of different theoretical viewpoints in a written format (COI) (DP)