Homework 3
West Chicago is almost 100% urban and 0% rural so a large variety of patients and medical students are either serviced and taught at Rush University Medical Center.
Rush University’s Strategic plan to contribute to the community is displayed through development of their faculty which includes, building the actual University that houses students who are learning to become medical instructors and providers in a urban community, giving those same students career development and mentoring programs, giving hands on and online opportunities to learn and most importantly they embrace their social responsibility of the community. Rush takes initiative in the community engagement and the commitment to care towards the community, “this commitment encompasses multiple community partnerships, and active engagement in programs to address social determinants that impact access to care and optimal health and well-being. The cornerstone of Rush University’s community engagement is our commitment to create health care professionals who are dedicated to providing compassionate, collaborative and scientifically excellent patient care. “(Rush University Medical Center 2017)
What types of possible emerging opportunities exist for the organization to expand its
coverage/add new services?
Community participation and service are very significant to Rush University’s cultural existence. Rush’s Community Service Initiatives Program gives Chicago residents, faculty, students, fellows and staff an opportunity to use their specific skill per department to improve the community. RCSIP, The Rush Community Service Initiatives Program, was created in 1991 only to expand into an inter-occupational program by allowing volunteers from all of Rush Universities College’s. The services provided from the program include; providing health care to underserved community members, giving the community education on disease prevention and healthy life decisions, and extending the education of career opportunities offered in the health science industry while also providing the proper training and preparation. RCSIP is giving the community Rush’s health improvement plan first hand for the health needs of the community.
Rush Community Service Initiatives Program | The Rush Experience | Rush University
Market Analysis
Customer Analysis
Explain the basic demographics for their customers of the Org., those they serve (socioeconomic, ethnicity, racial or other).
Describe the market share area – where the customers live/ what part of the market area do they do business?
Are there special areas care or services that offered to meet patient needs that your organization could do or expand to better serve unique populations?
How will the Org. modify products and services (from SBP) to serve their patients/customers?
