Marketing plan for a shoe brand
Assignment 2- Marketing Plan for Your Shoe Company (150 points)
Develop a brief marketing plan for your shoe brand. This assignment should be approximately 8-10 pages long.
Sections:
1)Executive Summary (1 page)
i) A detailed overview of your plan
2) SWOT Analysis (1 Page)
i) Brief overview of strengths, weaknesses, opportunities, and threats
3) Segmentation and Targeting Strategy (1.5 Pages)
i) Bases of segmentation used
ii) Targeting approach and target customers
4) Unique Selling Proposition (1 Page)
i) Discuss positioning strategy and provide positioning statement.
ii) Discuss your pricing strategy.
5) Distribution Plan (1 Page)
i) Detailed plan to get your products to your target market
6) Promotional Strategy (2 Pages)
i) Marketing material to be used
ii) Integrated communications plan
iii) Online marketing strategy
7) Growth and Retention Strategy (1 Page)
i) Plans for growth and retention in customer base
8) Budget and Financial Projections (1 Page)
i) Expected costs
ii) Predicted outcomes
