The Keels Agency

Read the case to understand the business situation.
The Keels case starts on p. 530 of this rather poor-quality PDF.)
1.) Review my Statistics Summary (Ball,2005)
Download Statistics Summary (Ball, 2005) along with any other statistics resources you like
Study the output of the SPSS analysis:
2.) Keels-Output-1
3.) Keels-Output-2
4.) Keels-Output-3
5.) Keels-Output-4

ALL ARE ATTACHED BELOW
Note that some of the analysis in the output may be nonsense or not necessary, so explicitly decide what is relevant in making your decisions. This seminar is a community of learning in which you apply your prior knowledge of statistics (a prerequisite of program entry) in the ability to use statistical analysis to solve knotty business research problems.

The Following is the Assignment
For your first post, explain
(a) the major problem posed in the case and
(b) how you used the statistical analyses provided to
(c) come to recommendations for improvements.
(d)Explain what you relied on from the output and what you thought was not needed.
Use 1-5 to answer a-d. All elements are necessary for a satisfactory assignment and paper approval. See all the necessary attachments below.