Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the components of a good mission statement.

Mission statement

Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the COMPONENTS of a good mission statement. Refer to the uploaded text book pages 23-24 to reference assignment.

Book: Principles of Marketing 13th Edition
Authors: Charles Lamb, Joe Hair, Carl McDaniel
Publisher: Cengage 2020, Boston