Identify a social media platform for the campaign (e.g., Facebook, Twitter, YouTube, Instagram, etc.) and describe the rationale for the platform

Alcohol in U.S society

Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population. (The target population is single parents. The media platforms used are Instagram and Tik Tok)

Define the problem among the target population

Research and gather data and statistics on alcohol use among the target population

Identify evidence-based practices used for the target population (See EBP matrix attachment).

Identify a social media platform for the campaign (e.g., Facebook, Twitter, YouTube, Instagram, etc.) and describe the rationale for the platform

Develop health promotional strategies targeted for the population

Describe how you plan to monitor the success of your campaign.