Essay #4: Cultural Media Analysis

Music constantly surrounds. This form of media permeates and saturate every aspect of our lives; however, we very rarely actively analyze what is being presented to us beyond our initial response. As a cultural object, an object that tells us about the culture and society it was created in, music often reflects certain attitudes and ideas of its creator and make arguments beyond what is being displayed.

In this essay, you will be analyzing a cultural object, more specifically a commercial, a song, or a music video (along with the song — not just the visuals). In this analytical essay, you will discuss the ways the cultural object you chose to write about reflects certain cultural expectations and ideas. When you preform an analytical reading, you go deeper into the argument of the object by looking at its smaller parts. For this essay, you will be looking into the different components that make up the object’s argument, the message that it’s giving its audience, and carefully examine the components that are trying to convince you and others of this argument.

For this essay, you are to identify one argument (an idea that’s present about our culture) present in your object and explain how it shows it to its audience. The message that the object gives its audience does not need to be explicit; however, whatever you believe the message and argument behind the object is, you need to support it with direct details and examples from the text that you will use to help explain and support the message/idea you are writing about with thorough analysis. You are required to use examples from your cultural object ONLY to help explain how and why these ideas and the message are depicted. Think about how the object is trying to convey its message and the way it goes about doing that. Ask yourself why the object is important not just to you but to our culture (why is it so popular?). Things to Remember: • The cultural object you analyze must be CURRENT, created after 1/1/2016. • While writing this essay, assume that your audience has not seen/read/heard the piece. You will need to explain the piece briefly; do not extensively summarize. • When identifying the message within the piece, you do not have to agree with it.
• You will be using one (1) outside, academic source,