Provide an overview around what funding/value ratio is acceptable i.e. for $$ in value for our beneficiaries we can expect to receive $$ in funding. This is part of measuring and quantifying the social impact

Initial Work Based Project Brief – Villagehood Australia

There is limited support available for mothers, especially young ones and those with no family around them, or those impacted by pandemic or life circumstances. As a social enterprise, we rely on donations and government grants and we have limited funding available to respond to constantly growing market and community demands.

To help us meet the market demands, yet cover the costs of operations, we are asking students to:

• Conduct a market research and competitors’ analysis at a national and international level. Identify what competitors
do and how (you can use case studies). Minimum 3, ideal 5–10 competitors

• Based on your research findings, formulate detailed recommendations, particularly in relation to funding
models and fundraising best practices (how to fundraise effectively).

• Your recommendations should include, but not be limited to the current Villagehood’s 3 sources of funding:
1. Corporate sponsorship, where organisations either hire or pay for our services or provide donations
2. Individual donations (i.e. financial contributions made by individuals or through organised fundraising events
for Villagehood)
3. Peer–to–peer fundraising individuals fundraise on behalf of the non for profit and accept donations, which are then received by non for profit”

• Optional task: Provide an overview around what funding/value ratio is acceptable i.e. for $$ in value for our beneficiaries we can expect to receive $$ in funding. This is part of measuring and quantifying the social impact


Students may be required to work in groups – please follow your learning facilitator’s instructions.