Students are to propose three B2B marketing strategies that should be implemented by TaKaDu, in order to face the described problem, and indicate two KPIs for each strategy

Industrial Marketing

Case Study – Situation Understanding
Description: Students must read the given TaKaDu case study and write a 400 to 500–word summary of the situation.

 Case Study – Main Problem Identification
Description: Based on the company’s situation, students must identify and write TaKaDu’s main problem in a 150 to 200–word paragraph.

Task 2.3: Case Study – Solution Proposal
Description: Students are to propose three B2B marketing strategies that should be implemented by TaKaDu, in order to face the described problem, and indicate two KPIs for each strategy