Political, Legal and Regulatory Environment – 3-4 pages – 10 marks
This analysis should include the government and legal setup of the country including commercial laws and memberships in regional groupings. What will be the impact of your findings on the marketing of your product? Some points to consider –
• Political setup – structure (federal, provincial, local), political parties, role of local government
• Political stability/risks and vulnerability – provide any significant current information
• Transparency index – impact of corruption on business
• Legal systems – Organization of the judiciary system, Code- common, socialist, or Islamic-law country? Participation in patents, trademarks, and other conventions,
• Marketing Laws
• Commercial laws
• Memberships in multinational groupings