Elaboration Likelihood Model

(1) Explanation:

Explain the theory by defining and explaining its key concepts and related propositions (statements about how concepts relate to one another); Choose a theory and explain it (About 1.5-2 pages)
Elaboration Likelihood Model (motivation and ability, central and peripheral routes)

(2) Application:

Apply the theory to a real health-related situation, demonstrating how the theory can be utilized to frame the problem, understand what’s going on, and suggest what to do about it.. If you choose Elaboration Likelihood Model, then you can explain how a person would process information regarding the vaccine and make a decision about vaccination and what kinds of messages will be effective in persuading people to get vaccinated. (About 2-3)