TOMS® Shoe’s company
The Unit 2 Assignment will give you the opportunity to demonstrate a rigorous approach to some basic research.
In last week’s assignment, you looked at TOMS® Shoes as your company of focus. This week, you are continuing this look and will build upon this by completing some unique “secondary” research using academic research sources, such as the Library, Google Scholar, and similar sources. “Unqualified” sources such as Wikipedia, blogs, about.com, or ezines.com are unacceptable.
In completing your Unit 2 Assignment, do the following:
Evaluate primary and secondary resources for research by answering the following:
Define primary research and discuss the advantages and disadvantages of the different types of primary research.
Define secondary research and discuss the advantages and disadvantages of the different types of secondary research.
Conduct your own “secondary” research on TOMS® Shoes, to determine how the following microenvironmental factors influence TOMS® Shoes’ strategy and decision making and how these same groups have their strategy and decision-making influenced by TOMS® Shoes. Be sure to include at least one or two strong paragraphs to communicate and defend your conclusions for each of the following micro environmental factors:
TOMS® shoe company employees and managers
Suppliers who provide the products that TOMS® Shoes sells
Marketing intermediaries who sell TOMS® Shoes’ products
Competitors of TOMS® Shoes
Customers of TOMS® Shoes
The Public and other Stakeholders
