Demonstrate knowledge of STP marketing planning process. Identify the key components of the marketing environment. Identify research requirements to begin to solve a business/marketing problem in a company.

Brand Extension Report

Assignment task
Working in small teams to develop a 10 minute group presentation for a brand extension, you will then need to submit a group co–authored 1000 word report explaining the new brand extension.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 2 Demonstrate knowledge of STP marketing planning process.

LO 3 Identify the key components of the marketing environment.

LO 4 Identify research requirements to begin to solve a business/marketing problem in a company.