Discuss the concept/theory/model/idea and show why it is useful and important. Apply it to your own work and show how it is or may be relevant to you and/or your company.

Marketing Management: Marketing Communication

Write an essay on Marketing Communication covered in the Marketing Management module. In your essay you will demonstrate what you’ve learned as well as apply it to a real-life situation and reflect on its usefulness and relevance.

First, discuss the concept/theory/model/idea and show why it is useful and important. Second, apply it to your own work and show how it is or may be relevant to you and/or your company.

Word count: 2500 Max. Ensure you declare the word count on the front of your submission. Work will only be marked up to the maximum number of words (plus or minus 10%).