Supply Chain Management
Compare and Contrast: Supply Chain Management and Customer Relationship Management
In this project you will do a compare/contrast analysis on…..HP vs Lenovo, Pepsi Co. vs Coca-Cola, Unilever vs Proctor & Gamble, or Nike vs Adidas (Choose one).
This assignment should be in APA format with a minimum of three resources (TEXTBOOK NOT INCLUDED).
There is a min/max word count of 1000-1200 words for this project (This will help you learn how to synthesize the content in the paper).
*Note that Writing Style includes APA formatting, grammatical errors and sentence structure counts for 30/100 points of this assignment grade!!!!!* Check feedback from Project 1 as well.
The words in red below should be used as headers for each section of your paper!!!!!!!!!! NO PAPER WILL BE GRADED WITHOUT A FULL TITLE PAGE, REFERENCE PAGE, AND IN-TEXT CITATIONS USING THE MINIMUM OF 3 REFERENCES. YOUR PLAGIARISM DETECTION SCORE SHOULD BE BELOW 12%.
Brief Introduction of the companies/industry.
How does the Internet of Things play a role in the SCM process of this industry? Include specific examples on products used with IOT implementation. If the company(s) lack in IOT explain how they can capitalize on IOT integrations in their market.
How does E-commerce increase operational excellence in this industry as a whole?
Compare and contrast customer and supplier intimacy for each company (identify strengths and weaknesses and advantages/disadvantages on how each company maintains these relationships).
What challenges do global supply chains bring to this industry whether for the companies chosen or global competitors in the industry?
Based on your research about supply chain management with the chosen companies, who has the competitive advantage in this industry and why?
