Provide an overview of role of an organizations vision and mission, clearly highlighting the differences between both components.

Alignment and Execution

Question 1
Good strategy alignment hinges on a company’s ability to properly define its vision and mission. Even so, it is common for organizations to confuse both elements. Provide an overview of role of an organizations vision and mission, clearly highlighting the differences between both components. (800 words)

Question 2
Financial measures and metrics are commonly used to evaluate (1) the alignment of a company’s strategy to its operations and (2) the execution success of the strategic initiative. What are some of the weaknesses of using financial measures in such evaluations? (800 words)