What do you now know about marketing that you didn’t before? What concepts covered in the course made the greatest impression on you? Why?

Principles of marketing

You may wish to review your Written Assignment 1, in which you described your view of marketing at the beginning of the course.

Answer these questions:
1) What do you now know about marketing that you didn’t before? (For best results, identify specific course concepts that you learned.)

2) What concepts covered in the course made the greatest impression on you? Why? Note: consider this final essay to be an unofficial “post-test” of your new cumulative knowledge of the principles of marketing.