Case study — WIW
Case study
Everyone is familiar with companies such as Apple, Snapchat, Facebook, and Google and recognize the innovations these brands have made in shaping how consumers create, share, and consume content. However, in all parts of the world, other companies and innovators are also creating meaningful innovations in media, technology, and communication, but perhaps are lesser known.
We’d like to hear from you about a company, brand, or individual that you believe is making an impact by bringing together content and technology in ways that are important. Describe what the company is doing and how it is using technology and content to position itself as a leader to better serve its audience and customers or community. How is it innovating and making a difference? How is the company giving itself a competitive advantage within its market segment or, if you’ve chosen a non-profit, how are they creating impact within the community? Limited to 1,000 words.
About WIW
WIW means women in work, its a platform in Hong Kong that want to support individual women and spread out positive vibe, to encourage women to stay strong, want to fill in knowledge and strength, wisdom into women by sharing inspiring real stories and posts. There are lots of business plan on the platform that share with the audiences that how to be succeed and how to go through all the hard time. By reading the stories, women will find themselves not alone and find a goal to move forward with the members there. Once you register as a member, you can share opinions like how you do on Facebook, and have a lot of reactions with other members, etc. On the other hand, WIW has a strong spirit to support local brands, and especially for those based in Hong Kong, and those created by women. Help them to promote their products by sharing stories contents, and inside the story ,audiences would always find something meaningful to move forward. Also, they have lots of topics, such as, fashion, beauty, career, business, life, etc.
