Discussion

The purpose of this discussion is to reflect on your learning and to further your understanding of the definition of the 4Ps of Marketing and its application to real-life organizations, their market offerings, and target customers.

1. Post your comments
Contribute meaningfully to the discussion by responding to the following question. Your original post should be greater than 150 words in length.

How do the 4Ps of Marketing (i.e., product, price, place, promotion) create value for target customers and influence demand for marketing offerings? You must include at least one example of a real-life organization as part of your response.

2. Respond to classmates
After completing your own posting, read your classmates’ posts and provide a response to at least one. Make sure your response post is greater than 150 words in length. This will help ensure that a meaningful conversation takes place!