How do they do it – “unique ways they operate that makes them different to their competition”. How are they able to achieve and sustain large amounts of success for a long period of time?

IKEA

It is a group presentation and i got the part of explaining the How IKEA. This presentation should based on The Golden Circle by Simon Sinek – Visionary Leadership. i got a few question to lead :
– How do they do it – unique ways they operate that makes them different to their competition.

– How are they able to achieve and sustain large amounts of success for a long period of time.