Digital business of Mcdonalds
Assessment Tasks
Firstly, you must research and select a company website which has not been selected by your peers.
- Note: Do not start work on the company website until it has been approved by your seminar tutor. Email your seminar tutor about your choice of company.
- The chosen company website will be allocated to students on a first come first serve basis.
This assignment requires each student choose a website of a company and research on their websites and online business strategies and,
- Identify the E-business model that the website pursues (week 1 topic) Consider E-business concepts and approaches to comment on specific strengths and weaknesses of your chosen website.
- Identify competitive strategy and digital business strategy the company has followed and provide recommendations/suggestions with clear justifications (week 2 topic).
- Identify their digital marketing strategies and options and provide recommendations/suggestions with clear justifications (week 4 topic).
- Using similar web market intelligence platform (similarweb.com) discuss the customer traffic data and provide recommendations/suggestions for further improvement with clear justification (week 4 topic).
- Identify the company’s e-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification (week 5 topic).
Identify the cyber security measures the company website has in place discuss if the company website comply with e-business ethics and provide recommendations/suggestions with justification (week 9 and10 topic).
