Search Engine Marketing (paper 2)
A new high priced Chinese restaurant (you must give it a name) has been opened in New Haven, CT and you have been hired as its search engine marketing consultant to help figure out the best way to use search engines to promote the restaurant. Use the directions below to help you develop a search engine marketing strategy for your client.
Select keywords that you would use for your restaurant’s search engine marketing plan. When we refer to keywords, we actually mean phrases (long tailed Keywords). So read the notes on Blackboard and select Primary, secondary and related keywords for your client. Explain why you picked those specific Keywords and the methods that you used to select those keywords. You should provide as much detail as possible. Be sure that your thinking around targeting for “high-priced Chinese restaurant” comes through… This is NOT a generic plan.
Once that is done, explain in detail, how you would use those keywords to optimize your website for search engines. Read the notes and explain how you would do this. Finally, you need to write out a title and meta description for the site.
Each of your three submissions must be 3 FULL pages to 4 pages in length. Format: 12 pt. Times font, double-spaced throughout, no extra spacing anywhere, 1” margins all around, only indentations are at the start of each paragraph. Tables may be included, but don’t count toward the required 3 FULL to 4 page count. I encourage you to search online for information to expand your knowledge on the assignment topic. Be sure to credit your sources in-text and on a references page (not included in the page requirement).
