Why was communication necessary? Definition of the strategic goals of the campaign, the particular target audiences and the channels used to reach them. How were the outreach tools created and the messages delivered?

Historical Case Study

This first case study should focus on a paradigmatic case in the history of strategic communication (as a reference, you can you can read some historical cases in learning unit 4).

Follow the APA style guidelines. Style will make up to 15% of grade in this assignment.

The case study should follow this structure:

1 – Definition of the situation:

Why was communication necessary?
(20%)

2 – Strategy:

Definition of the strategic goals of the campaign, the particular target audiences and the channels used to reach them.
(20%)

3 – Communication:

How were the outreach tools created and the messages delivered?
(20%)

4 – Evaluation:

To which extent was the campaign effective
(25%)

You should be able to write this paper in 10 pages (Times New Roman, double spaced).