Appraise the factors arising within the marketing environment, appreciate the linkages between different parts of the marketing and business environment and their impact on creative marketing.

What is the role of creativity in designing marketing campaigns?

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Learning Outcome 1: Appraise the factors arising within the marketing environment, appreciate the linkages between different parts of the marketing and business environment and their impact on creative marketing.

Learning Outcome 2: Evaluate the role creativity plays in key marketing concepts and the interrelationship between them.