Explain what is meant by Marketing? Define the extended marketing mix and discuss the considerations an organization should give for each of the 7Ps. Explain how a business can use marketing to remain competitive?

Assignment Guidelines Introduction to Marketing

Produce a clear and concise report using publicly available materials, journals, and the recommended core texts, address the following topics 1)

1) Explain what is meant by Marketing? (80 words) Define the extended marketing mix and discuss the considerations an organist should give for each of the 7Ps. Use examples to illustrate your points_ (270 words).   24 marks

2) Explain how a business can use marketing to remain competitive? Use SWOT analysis to explain your answer (remember, SW is internal, and OT is external). (300 words)  22 marks

3) Describe Ansoff’s growth matrix (80 words). ii. Explain how Ansoff s matrix can be used to by an organization to analyze their growth strategies? (270 words)  24 marks

4) 1. Explain how an organization can use digital marketing to improve its performance and growth_ (300 words)   22 Marks

In addition, ensure that your report includes a brief introduction, conclusion, and Table of Contents. (200words) – 6 marks for introduction & conclusion and 2 marks for Table of Contents – This assignment does not require you to include a case study on any organization. You can however, incorporate real life/business examples throughout your report.