How does Ortega define Lola’s success, at least in terms of his mission/vision/goals for his business? Might later explain what this is for Lola’s. Consider whether or not it is making any progress towards its financial and other goals.

Seminar Management Strategy & Policy Assignment

Read the comments below about this issue brief (case analysis) submission carefully and revise your issue brief.

Notes:
-Attention needs to be paid to (1) showing your understanding of the required textbook chapter reading. When you revise this issue brief for the final submission, try and integrate the mission – vision – goals and objectives concepts from the required textbook chapter reading into your analysis. Before you revise, please review the notes in the issue brief rubric on Canvas for coaching comments. While you are at it, please consider how you might re-frame Ortega’s decision more clearly in your opening statement, as it your justification that Lola’s does not already have a positive brand image is not entirely clear.

-How does Ortega define Lola’s success, at least in terms of his mission/vision/goals for his business? Might later explain what this is for Lola’s. Consider whether or not it is making any progress towards its financial and other goals. Run the numbers!

-In the future, rather than describing the SWOT analytical technique, consider crafting strategic options based on the company’s Strengths and Opportunities (SO strategies), Strengths and Threats (ST strategies), Weaknesses and Opportunities (WO strategies), as well as Weaknesses and Threats (WT strategies). Are Lola’s capabilities and resources sufficiently valuable, rare, inimitable, or organized to capture value to support any of the moves that you are
proposing?