Identify and analyse at least 2 concepts relevant to contemporary ethical and CSR issues within public relations. Demonstrate an awareness of personal responsibility and professional codes of conduct in relating to PR practice.

1 Essay 2 topics

Topic 1. A PR professional is as much voice for the public as a voice for the organisation to the public. (500 words)
Topic 2. The business of an organisation is to make a profit, nothing more.

Both topic Must include the following : -Demonstrate your knowledge of the history and continuing ethical debate surrounding the practice public relations and its sub-discipline corporate social responsibility to synthesise a balanced argument on the topic.

-Engage in a critical debate to evaluate contemporary public relations practice as required; reflecting upon your own viewpoint in relation to those of others.
-Apply critical reasoning to question relating to PR,analyse proposition
-Must look at arguments which tend to support the proposition and arguments which tend to refute it and reach a conclusion

• Identify and analyse at least 2 concepts relevant to contemporary ethical and CSR issues within public relations.
• Demonstrate an awareness of personal responsibility and professional codes of conduct in relating to PR practice.

Critically analyse all and apply to the chosen topics: • PR ethics, media and society

• Code of ethics
• PR today our rights and conflict of interest
• CSR and the limits of organizational responsibility
• Exploring CSR case studies
• Profit motive and societal imperatives