What is Eataly’s value proposition, and how did it create this? How does Eataly’s compete with other competitors such as Whole Foods, Amazon and Costco?

Marketing Management Assignment

Answer the following questions for the part 2 of Eataly Case Study.

1. Would you invest in Eataly?
● Provide ample evidence to support your answer. Your answer should be based on the case study. Provide facts and statistics from the case study to substantiate your answer.

2. What is Eataly’s value proposition, and how did it create this? How does Eataly’s compete with other competitors such as Whole Foods, Amazon and Costco?

3. Answer the following four questions in details.
● Why does Eataly combine restaurants, marketplace and culinary school all in one store?
● Why does it have these large stores?
● Why does it have these stores in the center of the city where real-estate is expensive?

4. Can Eataly survive during the pandemic? Provide the firm with specific strategies on how to modify the firm’s strategies to deal with changing consumer behavior during the pandemic.