What is information and data cleansing? Describe common data items that require cleansing. Identify why information cleansing is critical to Ben & Jerry, California Pizza Kitchen, and Noodles & Company business intelligence tool’s success.

Data Cleansing

Answer the three questions below:

1. What is information and data cleansing?

2. Describe common data items that require cleansing.

3. Identify why information cleansing is critical to Ben & Jerry, California Pizza Kitchen, and Noodles & Company business intelligence tool’s success.

Instructions: Read and use the attached Mining the Data Warehouse document on the three companies, research the Internet and use three internet references to address all questions. Use the attached rubric as a guide.