Why do you think the author starts with the story of the Lost iPhone? Does it matter that this story is from 2006? How does technology shape the media?

Module 4 Reading Assignment: Media & Culture, Pt 1. Lule, Chap 1

Respond to the following prompt ( 400 – 500 words).

Remember to support your writing with at least two references that are cited in the text of your paper and provide full references in APA format at the end of your paper.

These should be articles from research journals or textbooks other than the chapter or article you read and are discussing in this assignment.

Based upon your reading of Lule (2012), Chapter 1, submit a scholarly paper answering the questions below. Include your name at the upper right of the Word document.

Why do you think the author starts with the story of the Lost iPhone? Does it matter that this story is from 2006?
How does technology shape the media?
What do you think media does for us, for you?
What is media convergence (provide examples)?
Describe how cultural values shape media and how media shape cultural values?