Write an evaluation of the company’s environmental performance i.e. the implementation of their strategy over the last 3-5 years, in two or more of the following areas: marketing; operations and supply chain management.

IBM’s Environmental Sustainability

1. An introduction that summarises key information about IBM (International Business Machines Corporation) and its environmental impacts from your first assignment (no more than 200 words).

2. A critical evaluation of the environmental sustainability strategy and performance of IBM . Your evaluation should include at least the following:

• A summary of your understanding of the sustainability strategy of IBM.
• An evaluation of the company’s approach to their sustainability strategy using a variety of theoretical and policy (e.g. COP26) frameworks
• An explanation of your company’s approach to Environmental Management Systems, and what this says about their commitment to their strategy
• An evaluation of the company’s environmental performance i.e. the implementation of their strategy over the last 3-5 years, in two or more of the following areas: marketing; operations and supply chain management
• The incorporation of relevant concepts, frameworks and theories (including but not restricted to the principles of resource savings (the 5Rs) into the performance evaluation
• An explanation and evaluation of how comprehensive and transparent their sustainability reporting is, using relevant frameworks to support this evaluation.

3. A conclusions section that sums up your evaluation and makes relevant recommendations for future improvements to their strategy and performance.