Written UNIT 7: International Strategy
After reading the article “Porter’s Diamond Model analysis: Louis Vuitton and BMW,” choose one and consider the international position of the company. Analyze the market and, using specifics from your own research, explain each of the four components of the Diamond Model and then apply them to the company you have chosen. Based on your analysis of this model, select and justify your choice for the optimal international business strategy for the company. Then, select and justify the best market entry option for the company to implement to expand.
Read the General Guidelines for Case Studies and the Case Study Rubric before beginning this paper.
Submit a (independent of the title page and reference page) double-spaced in Times New Roman (or its equivalent) font which is no greater than 12-points in size. Citations should be in APA format.
https://brand-minds.medium.com/porters-diamond-model-analysis-louis-vuitton-and-bmw-322409777e3d