Evaluate 2 models relating to a new product development process focus on product development, emphasis evaluation of the models including appropriateness and strengths and weaknesses.

New Development Development

Evaluate 2 models relating to a new product development process focus on product development, emphasis evaluation of the models including appropriateness and strengths and weaknesses. Look at Trott 2017. You must define a new product and look at the New Development Development by Kotler and Armstrong 2018.