CASE STUDY: Arrival Ltd.

Give three categories of sources that MUST cite and engage: RECOMENDED as a Must: (Check FILES) Dunning (1980)and (1998) , Buckley Casson (2009) Eclectic paradigm , Vahlne (2020) Uppsala model

Textbook-

Hill, C. and Hult, T., 2019. International Business: Competing in the Global Marketplace (12th ed.). NY: McGraw Hill Education.

-• contemporary journalistic pieces and/or official documents/websites of the company itself.

Mention about internationalisation of the company

– talk about political system and comment on (what it means from a business perspective)

-what is data about it

-what is changed

-how is affective the business

– In order to complete the above essay, students are expected to draw on a range of advanced literature (scholarly journals and academic textbooks) and primary data sources.

• Firstly, as a minimum, submissions must demonstrate sustained engagement with- and therefore command over- the core introductory source(s) connected to the particular IB theory that they have selected as the framework for the essay. These core sources are available in a clearly marked folder in the ‘Week Three’ section . Insights from these texts should be applied to the given question and in relation to the Arrival case study.

Secondly, students must draw on relevant parts of the module textbook, which is available via Kortext:

Hill, C. and Hult, T., 2019. International Business: Competing in the Global Marketplace (12th ed.). NY: McGraw Hill Education.

• Thirdly, the essay must also draw upon sources specifically connected to the Arrival case study. This will likely include contemporary journalistic pieces and/or official documents/websites of the company itself.

• Fourthly, it is recommended that students engage with various other relevant texts that are included across the rest of the VLE weeks.

• Lastly, as this is a Level 6 assessment, it is recommended that students go beyond the sources that have been provided via the VLE and Kortext, by conducting their own independent research via Digital Library and/or Google Scholar

ASSESSMENT CRITERIA

1. Knowledge and understanding of the key issues in international business activity in the context of contemporary globalisation

2. Capacity to evaluate and select an appropriate national marketplace in terms of political, economic, cultural, ethical and legal frameworks.

3. Knowledge and understanding of multinational enterprises’ responses to external influences and possible modes of entry into new markets

4. Capacity to critically assess the activities of a given multinational enterprise in terms of its business interests