Country Culture Brief Report
PURPOSE:
To explore cultural & communication aspects of a country/culture using the case study approach.
To apply ethical principles and behaviours in the context of conducting business abroad.
To further cultivate your communication skills (written, oral, and electronic).
To analyze characteristics of effective intercultural communication and apply strategies for coping & adjusting to new environments and different cultures.
GROUP SCENARIO:
You are members of a Consulting Team specializing in international business. You have been hired by a company that is preparing to send a group of employees to another country.
Your purpose is to prepare these employees with a comprehensive understanding of the country/culture that they will be entering into to conduct business. To do this, the employees will need a well researched and accurate country/culture briefing report. The country/culture report should outline significant underunderlying cultural norms, values, and communication patterns of that specific country/culture and how they might impact business interactions. It should also provide at least two (2) strategies on how best to communicate (verbal & non-verbal) in this country/culture which will help these employees adjust and build relationships to meet their goals, successfully.
As a Consulting Team, you will also design & present a role play to these employees that aims to help them understand the communication patterns of that specific culture/country and how it may affect a specific type of business interaction. You will demonstrate a resolution to a challenge faced in a specific business interaction, by using a role play exercise that adopts at least one (1) of the two (2) strategies recommended (in written report). Remember that communication patterns can include verbal and nonverbal characteristics.
