DESCRIPTIVE STATISTICS
Submission Part 1: Online survey
• You are required to prepare an online survey, using an online questionnaire and collecting data, on a consumer market to be assigned to you.
• First, you will prepare the methodological design, defining the population, the sampling approach and the online questionnaire structure, as well as the data analysis procedures (descriptive statistics, in accordance to unit content). The online questionnaire must include questions on socio-demographic elements, purchasing preferences and other you may find useful to draw a consumer profile. All types of variables taught in week 2 of the unit must be used, with a minimum number of 20 questions included in the questionnaire.
• Next, you will configure the online questionnaire using a platform of your choice (as long as it allows exporting the data at the end of the process, in Excel or .csv format) and perform the pilot test and sampling, collecting at least 50 valid answers from the targeted population. You will register the dates of pilot test and the data collection interval, as well as the link to the online questionnaire and the final size of the sample.
• Following this, you will export the data into an Excel report, perform data validation and eliminate missing answers. This will be your working dataset, which you will use to develop Submission Part 2. This Excel file must be submitted, as submission Part 1.
Submission Part 2: Report on Statistical Analysis
• You are required to use the dataset obtained from Submission Part 1.
• Preliminary, you will import the dataset into JASP or similar statistical software, and perform all the statistical tests required for each variable, according to the type of variable, namely descriptive statistics and cross-tabulations.
• Next, you will prepare the report, in accordance with the structure presented in the Assignment description, including the tables and graphs obtained from JASP or similar statistical software in the correct sections of the report, and interpret the results. In all your work, you must duly consider the content of the units. You will need to utilise sufficient breadth, depth and information to enable you to produce a 1,500 words report.
