Propose a product to introduce to the country. Specify what you see in this country as an opportunity for the selected product. Specifically, you may want to focus on the identification of the customer segments for your countries of choice and how is your product creating value (what is it) for them?

Colombia- Country Cultural Analysis

For that country, you will survey the political, economic, legal, cultural, trade, and monetary environment. In addition, it is expected to outline the challenges and opportunities of conducting business in the country and provide relevant guidelines for successful international business ventures in the country based on their research about the country as well as international business.

A possible outline that includes major topics for your report is:

• Introduction
• Brief relevant history
• Geographical setting
• Social institutions
• Family
• Education
• Political system
• Legal system
• Social organizations
• Religion and Aesthetics
• Living conditions
• Diet and nutrition
• Housing
• Clothing
• Recreation
• Social security
• Healthcare
• Language

Outline of challenges and opportunities of doing business in the country (i.e. analysis and integration of information from other parts of the paper and other country data)
Propose a product to introduce to the country. Specify what you see in this country as an opportunity for the selected product. Specifically, you may want to focus on the identification of the customer segments for your countries of choice and how is your product creating value (what is it) for them?

• Executive summary
• Sources of information
• Appendixes