Review and critically evaluate marketing, branding and media communication theories, concepts, frameworks and principles underpinning sports marketing practice. Critically appraise different media channels, applying research and analysis skills to target consumers of sports, businesses and relevant partners (sponsors) or brands.

Marketing Communications plan

Introduction
The primary aim of this assessment task is to develop a Marketing Communications Plan for an organisation of your choice that will;
• Review and critically evaluate marketing, branding and media communication theories, concepts, frameworks and principles underpinning sports marketing practice;
• Critically appraise different media channels, applying research and analysis skills to target consumers of sports, businesses and relevant partners (sponsors) or brands;
• Evaluate the appropriateness of different media channels available to a sports marketer in complex business scenarios;
• Synthesise theory with practice to produce a targeted, quantifiable and measurable marketing communications plan to achieve organisation objectives;