Marketing Research
Suggest the appropriate type of exploratory research design (observation, in-depth interview, focus group, ethnography, netnography) you suggest for the following case.
A sports apparel company wants to better understand the concepts of customization and personalization to devlelop online product customization services
- Justify your suggestion
- According to the suggested research design, suggest the relevant sample. Justify your suggestion
- For the suggested research, develop the relevant data collection instrument (moderators’ guide/questionnaire etc.)
