Spyder Active Sports Digital Marketing Audit
– Assignment brief and details are uploaded (includes page numbers from lecture notes)
– Assignment related lecture notes including points to use in the coursework are uploaded (use core concepts and terminology from these notes)
– Fill in the digital marketing audit template – uploaded
– Fill in the customer journey map template – uploaded
– Use the screenshots to analyse throughout the report (you can find the screenshots uploaded)—> This assignment needs justification through screenshots you don’t have to use all of them cause there are 26 but use the relevant ones as indicated in the lecture notes and assignment brief. Analyse the digital marketing and present the screenshots to justify the points made. While analysing the organisations digital media platforms if you come across to another useful element please use that screenshot as well