Business Relationship Management and Strategic Procurement

Assignment Task and word count:

Research and write a case study article (3,500 words) on an effective relationship management strategy that incorporates a critical appraisal of current practice.

Unit Learning Outcomes Assessed.
1. Appraise business relationship management concepts to successfully manage a relationship in a project, operations, and/or supply chain.
2. Examine the nature of business relationship management practices.
3. Assess strategic relationships to negotiate internally between business functions, including procurement, and externally with business partners.

Assignment Details and Instructions.
You are required to research and critically investigate a business relationship strategy for a multi-stakeholder partnership. This should be based on a real-world partnership/project from your chosen company. The case study you select can be commercial or non-commercial organisation, but it must include the following features:
• Engaged in a multi-stakeholder partnership or project (refer LO1)
• Allows for comparative analysis of 2 types of business relationships (e.g., supplier, customer, internal and stakeholder).
• Examines the dynamic between internal and external business relationship management practice (refer LO3)

You need to briefly explain the purpose and value of the partnership/project, outlining the company’s current nature of business relationship management practices.

Select 2 or more strategic partners, each representing different types of relationship.

Appraise each relationship and their value to your chosen company, providing rationales as to why it is strategically important to manage each of these relationships both effectively and efficiently.

Careful consideration must be given to the presentation of case data using devices such as tables and quotes to substantiate your findings.

Compare and contrast the similarities and differences in the types of relationships you are analysing.

Evaluate how effective the organisation is at managing each type of relationship.